Quantifying Phone Tag

How much does playing phone tag cost your business? More than you think! You can get your costs under control with some simple tools.

For my quant friends, how do you measure the cost of phone tag? It is really quite simple. Assume your estimated hourly rate is $50. Each day you spend one hour on the phone, and only 50% of the calls were conversations. The cost of non-productive calls is $25 a day. 260 days times $25 equals $6500 per year, per employee! Ouch!

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Fortunately, RingCentral and now Google (to a limited extent), have products that help keep you connected and receiving calls, whether you are on your cell phone, home phone, or vacation home phone.

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RingCentral utilizes your internet connection to handle the call hand offs. It allows you to keep a central number, including area code, and then forwards the call to one of a set of numbers you provide. Additionally, RingCentral also provides similar products for fax solutions.

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Not to be out done, Google is soon to offer a service called Google Voice. Although it is only available by invite only (?), it is said to offer call forwarding, screening, voice mail, etc. It appears this will be a "free" service, but I don't have anything definitive as of 01 September 2009.

From Google:

Google Voice is a service that gives you one number for all your phones, voicemail that is easy as email, and many enhanced calling features like call blocking and screening, voicemail transcripts, call conferencing, international calls, and more.

Clearly, missed phone calls are costing companies thousands of dollars a year, as well as lost productivity, lost business opportunities, and general frustration. Fortunately, with products from RingCentral and Google, businesses can better manage these costs.

Get Rich Blogging!

Gotcha, didn't I? Seriously, this is the perfect place to illustrate the whether an activity makes economic sense.

I actively write three blogs on three very different topics: green roofs, economic efficiency, and management. One of my friends convinced me that I should write a blog because I could make a bunch of money. He was making $300 a day. While that seems like a fantastic claim, I saw the balances.

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So, how does one make money blogging? The simple answer is ad revenue. Whether you use a service like Blogger or Typepad or Wordpress, advertisements on the sites, when clicked, provide a meager amount of money to the site "owner." Ehow allows you to write "how to" articles, while they provide the hosting and the ads. When people read your ads, they are also present ads from Google Adsense. While they don't disclose their payment formula, my guess is that readers need to click the ads.

Ads are often provided by Google Adsense, or folks act as affiliates for a company selling something. Both blog sites and Adsense have particular rules about their use. Adsense only allows three ad units per page. Blogger doesn't allow you to write things like "Support our Sponsors" or "Click Here!" Its reasonable, as using Blogger is free for the person writing the blog. Besides, Blogger is not for "commercial" purposes. Cheap? No. 100% Free. Trade stocks for free on Zecco.com. The Free Trading Community. www.zecco.com

When I review the amount of time I have taken to write approximately 100 posts, as well as the supporting research and interviews I have conducted, the operation is completely in the red. In other words, I can't even think about quitting my day job, or buying that tempting cookie for desert at lunch.

So why do it if it isn't economically efficient? Simple, its fun. I enjoy writing, particularly about the topics I write about. I also enjoy learning about Web 2.0, content creation, and the metrics surrounding it. In short, its a hobby, not a job. If blogging ever becomes like work to, I am out. Trading time for fun is worthwhile, that's why casinos are still around.